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Samuel González-López, is a professor in the Research Department of the Research Department of the Institute Technological of Nogales. He obtained his PhD in Computer Science at the Institute of Astrophysics, Optics and Electronics INAOE INAOE. His work is focused on improving the writing skills of undergraduate students with the project Linguistic Analysis of Undergraduate Student Research Project Drafts. He also conducts research under the project «Dysfunctional Consumer Behavior». Since 2018, he has been a visiting researcher at the University of Arizona’s School of Information.